A good ecommerce website, I learned, need not only be pretty but should also be functional, engaging, and credible.
When I was still in the planning phase of building my online storefront, I tried to DIY everything – the graphics, the web design, and the contents. I was successful in some parts but since I don’t have a web design nor programming background, it took me quite a while to figure out what to do. It was then that I realized that some things are better left to the experts. Outsourcing the more technical aspects of website building has saved me time and energy and enabled me to focus on marketing and customer service.
I’m really thankful that, through my online network, I’ve come across fellow WAHMs who are not only pros in their field but also delightful people to work with. Two of them are Patricia and Martine.